As a web designer, we want to stay as far away as possible from common outreach strategies.

We don’t want to send generic messages that get ignored.

The messages that get responses and results, are the ones that lead with VALUE.

The strategy I’m about to share is exactly that.

The Foundation

  1. The foundation of our outreach strategy is a Figma design template for the niche we’ve picked
  2. I’d simply spend a day designing a really cool hero section for your niche
  3. Make sure it’s easily editable because we want it to be applicable to all businesses in the niche we’ve chosen

The Presentation

  1. Once you’ve built the hero section template, it’s time to adapt it to all the businesses we’ve found online we can reach out to
  2. Simply grab their logo, take their copy, plug in their colors and branding, and you’re ready to go
  3. Now it’s time to present it
  4. We’re going to use Loom—they have a free plan that lets you record up to 5 minutes and if done right, the presentation can be way shorter than that

The Presentation Script

  1. At the beginning DO NOT start talking about the design and DO NOT start talking about yourself.

  2. Here is what I’d recommend to say at the start of the presentation

    1. “I found you guys online and I thought you’re doing a great job but I noticed some areas that could be improved.

    Now although I build websites, that’s not what I just do.

    What I do is help you win the TRUST of your prospects so they choose you every time.

    See, the reality is, customers are looking at yours and 10 other businesses at the same time.

    And the one that wins their trust is the one they will give their money to.

    I’ve prepared a very little preview of what I could do for you but if you’re interested to hear how we do what we do, you can reply to my email / DM and we can talk further.

    Anyways, here’s what I’ve done in terms of design for you…” - and you present the design.

  3. At the end of the Loom presentation, give them a clear CTA. Say “Reply to my email saying you’re interested and we can book in a call whenever you’re free so we can talk more about how I can help you achieve your goals”

The Email / DM